Call it sustainability, impact, regeneration. Call us the Global South or the Developing World. We don't mind. The truth is simply that Colombia, and in particular Cartagena, need. That's a full stop, not a typo.
We need social development. We need environmental conservation. We need better economic distribution. We need more opportunity for more people. We need to break down barriers caused by gender, race and lack of access. Tourism is an answer to all of those things.
In our businesses, we've home-grown engineers who have become experts in waste management, we've seen sommeliers rise out of deprived barrios, we've watched glass ceilings get smashed through by islanders who were told they could never. We have seen gay clients weep with joy at being able to hold hands in public and feel safe.
Tourism, when it goes beyond the transactional, is transformative. It changes opinions, perspectives, futures and worlds.